Our Approach To Wine

On its face, the internet doesn’t need another wine shop. There are enough places to browse, click, and check out. Maybe you already know a few.

Still, we don’t think any shop has solved the most important part of buying wine: getting the right one.

That’s because it’s hard! Wine has near infinite variations. It’s field of study. And it’s a matter of personal taste. That’s the beauty, and the riddle. There is a perfect bottle for you and the moment, somewhere, if you can find it.

But how? Successful marketing will point you in a direction, not necessarily the right one. Reputation and impersonal endorsements might help, in a general sense, but they don’t account for you.

In our experience, the best finds in matters of taste come from people who know their stuff, and, crucially, get us. Be it for a movie, a book, a restaurant, a wine, or any matter of taste, a recommendation is only as it good as its source. No matter your level of knowledge, a good source of recommendations is invaluable.

At VVine, we host somms and the subscriptions they curate. We also sell wines a la carte that originate from these subscriptions. Having a team of somms and their selections at your disposal enables you to mix, match, and create singular packages from a broad and vetted inventory. This approach also enables our broader vision: a place to find sources you trust, so you get the the right recommendations, and the right wines, every time. VVine is a shop, and VVine is a social network, guided by somms and dedicated to the wine discovery process. We want to make what was hard fruitful, and fun.

We hope you find friends in sources, and sources in friends. Welcome!